POM Wonderful Presents: The Greatest Movie Ever Sold [HD]

A movie on movie advertising,marketing, and product placement made with money from advertising, marketing, and product placement
I sat through Morgan Spurlock's The Greatest Movie ever sold with fascination, but when it concluded, I wondered where was the film? Spurlock's idea is ingenious. One that very few people could have dared, and pulled of. He makes a film about the difficulty of finding sponsors to give funding for a project. The film however is the mission to meet with sponsors and advertisers; in other words, this seems like a behind the scenes sort of preproduction of funding your project. The money is going towards the film itself which IS the journey to get the funding. With commercials from official sponsors, one wonders if Spurlock himself is embracing the commercial enterprise. In other words, when does a spoof become to close to the subject it lampoons or critiques?

What I always enjoy about Spurlock, including here, is that even though he may disagree with advertising or the nutritional benefits of McDonalds, he appears for a large majority of his films as quite fair and balanced;...

clever and informative, but boring at times
Generally speaking, one could make a better documentary about product placement in the movies ('product placement' - to make us - gullible and susceptible viewers spend money, and feed the consumerism), having more actual footage to make a better and more thorough point. And, this one seems boring at times.
But, overall, the benefit of it is to make YOU aware that even movies are places for billboards, and commercials do NOT stop when movie starts.
If you clever, and insightful, you probably see for yourself product placement going on already. But, this movie shows a bit how it's done from the inside of the trade.
All in all 3-4 stars. Not great, but not very bad.
Thanks!

Excellent video I enjoy and showed a class of college students
Fantastic documentary that I have watched for my own entertainment and have shown to classrooms of business and marketing students. Morgan Spurlock does a wonderful job of presenting the world of marketing in an educational and entertaining way. I believe it shows a very unbiased approach to the world of marketing. I particularly liked the portions on marketing in Brazil and his interviews with industry experts.

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